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红河州福彩市场销售员技能提升培训圆满举行_我的网站

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    More than 1,000 fishing boats take shelter at Ruoshan Fishing Port in Wenling, East China's Zhejiang Province, on August 5, 2026, as Typhoon Dolphin approaches. Photo: VCG
Authorities across Shanghai, Zhejiang, and Fujian have ramped up emergency measures as Typhoon Dolphin approaches China's eastern coast, with multiple cities in Zhejiang and Fujian suspending work, transport, and ferry services.
China's meteorological authority on Saturday upgraded its emergency response for Typhoon Dolphin to Level III and raised the typhoon warning from yellow to orange as the 13th typhoon of 2026 moves closer to the country's eastern coast, according to the Xinhua News Agency on Saturday.
Typhoon Dolphin was located about 500 kilometers east of Wenzhou, East China's Zhejiang Province, at 10 am on Saturday, packing maximum winds of 45 meters per second and classified as a strong typhoon, according to Wang Haiping, chief forecaster at the National Meteorological Center, Beijing Daily reported on Saturday. 
The typhoon is expected to bring strong winds to Zhejiang from Saturday to Monday, with gusts reaching force 13 to 16 in parts of the East China Sea and exceeding force 16 near the storm's center, said Jia Yan, chief forecaster at the Zhejiang Meteorological Observatory. 
Heavy rain is expected to continue through Wednesday, with the heaviest downpours forecast from Saturday night into Monday.
Meteorological authority warned that the powerful, large-scale storm could sweep across Zhejiang, bringing prolonged strong winds and heavy rain to both coastal and inland areas, and urged precautions against potential typhoon-related disasters.
In order to minimize the impact of the typhoon, Zhejiang ordered the suspension of all port operations and passenger ferry services along the province's coast as of 8 am on Saturday, while work at all 193 water-related construction projects had been halted. A total of 474 construction vessels had also been moved to safe waters to shelter from the typhoon, according to reports from CCTV News.
Zhejiang has also suspended or postponed 23 cultural and tourism events across the province in response to the typhoon. Tourism authorities have issued typhoon alerts to all travel agencies, with 1,698 tourists relocated and 364 tour groups advised to cancel their trips, according to media reports.
So far, a total of 294 cultural and tourism venues and 230 high-risk tourism projects have been closed. All 37 coastal scenic areas were shut down from 6 pm on Thursday, while 155 water-related tourist attractions were closed from 6 pm on Friday.
As of noon on Saturday, 40 passenger ferry routes along the coast of East China's Fujian Province had been suspended, with 76 passenger vessels taken out of service. All 115 coastal water construction projects in Fujian had also been suspended, and 290 construction vessels had been moved to safe waters. Meanwhile, the Fujian Maritime Safety Administration imposed traffic controls at the northern and southern entrances of the Taiwan Straits, according to CCTV News.
Meanwhile, Shanghai, which is close to Zhejiang, has stepped up preparations for the typhoon, with Pudong New Area planning to relocate around 103,000 residents and Chongming District setting up 378 temporary shelters ready for emergency use, according to the news outletthepaper.cn.
Ferry services in Shanghai were suspended at 1:58 pm on Saturday due to Typhoon Dolphin, CCTV News reported, citing the city's ferry operator.
Ningbo Lishe International Airport in Zhejiang Province announced it would suspend all flight operations from 11:30 pm on Saturday through Sunday due to the typhoon. The airport said resumption timing would be announced based on the typhoon's development and impact, domestic media outlet Jiemian News reported.
The report said that flights in cities including Ningbo, Wenzhou, Taizhou, Hangzhou and Shanghai have been particularly affected by the storm. Major Chinese carriers, including Air China, China Eastern Airlines, China Southern Airlines, Hainan Airlines, Spring Airlines and Juneyao Airlines, have issued waivers allowing passengers with tickets purchased by Friday to change or cancel affected flights at no extra cost.
The Legoland Shanghai Resort announced that it will end operations from 6 pm on Sunday due to safety concerns amid the approaching typhoon. The resort said operations may be adjusted based on weather conditions and government guidance.
Shanghai Disney Resort also announced that due to the impact of the typhoon, the resort will close at 8 pm on Sunday, while Disneytown will suspend operations from 9 pm on the day. 
The resort said some outdoor attractions and shows may be temporarily closed or canceled under severe weather conditions.
Global Times

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B |     2026年7月31日，红河哈尼族彝族自治州福利彩票管理中心成功举办“市场销售员技能提升专题培训”。本次培训特邀国家一级企业培训师、彩票行业资深专家李新江老师担任主讲嘉宾，全州600余名市场销售员分上下午两场参加学习。培训围绕当前客群分类解析、快乐8套票销售策略、场景化营销、网点自主营销案例分享及非法彩票警示案例五个方面展开系统授课，为红河州福彩销售队伍注入全新增长动能，筑牢合规经营防线。精准洞察客群变化：锚定Z世代购彩新特征培训伊始，李新江老师对当前彩票市场客群结构进行了深度解析。

C | 他指出，Z世代（95后、00后）正成为彩票消费的重要力量，数据显示Z世代购彩人群占比已从2022年的38.1%升至2025年的52%。

D | 这一群体将购彩视为“小额消费”和“生活添趣”，如同购买奶茶一样的日常娱乐行为。李老师强调，销售员必须精准把握Z世代的核心变化——他们注重体验感、偏好视觉冲击强、上手门槛低的产品，追求即时反馈与社交分享。针对这一群体，销售员需用通俗易懂、年轻化的语言传递彩票内容，避免专业术语造成的理解障碍，将购彩场景从“功能服务”升级为“娱乐体验”。快乐8套餐破局：破解增长难点打开经营新思路针对快乐8玩法“玩法多样、解释成本高、彩民转化难”等销售站点普遍反映的增长难点，李新江老师重点讲解了其独家设计研发的“快乐8套餐”新玩法。该套餐借鉴即开票刮刮乐的展示特点，设计成色彩鲜明、玩法清晰的即开票样式卡片，极大降低了解释成本和操作门槛。套餐采用多玩法组合设计，实现100%中奖体验——大奖小奖巧妙覆盖，彩民中奖体验感好，复购率显著提升，有效提高客单价，为参训人员提供了可快速落地的营销抓手，打开了全新的经营思路，帮助购彩者快速激发购买兴趣，为参训人员提供了可快速落地的营销抓手。场景化营销与自主案例：从“知道”到“做到”的实战转化在场景化营销环节，李新江老师将理论讲解与实战案例紧密结合，针对“新客进店”“老客维护”“高峰时段转化”等真实场景，提供了一套可复制的标准化营销流程。在网点自主营销案例分享环节，李老师选取了多个优秀销售网点的成功经验，用“身边人、身边事”激发参训人员的创新热情，鼓励大家结合自身站点特点开展差异化营销。以案为鉴警钟长鸣：守住合规经营底线与红线培训还设置了非法彩票警示案例专题。李新江老师结合彩票行业真实案例，深入剖析了非法彩票的严重危害与相关法律后果。他提醒销售员要警惕“线上代买”“虚拟彩票APP”“假冒福彩网站”等常见非法彩票运作套路，我国明确禁止网络销售彩票，任何声称“网络购彩”“公益彩票刷单”“线上平台购彩”的行为都属诈骗。每位销售员必须增强法律意识，坚守合规经营的底线与红线，同时主动向购彩者普及非法彩票识别方法，共同维护健康有序的市场环境。

E | 参训反响热烈：授之以渔指明方向，获中心高度认可参训销售员纷纷表示，本次培训“干货满满、耳目一新”——既有对Z世代客群的精准画像，又有快乐8新套餐的具体打法，更有合规经营的警示提醒。大家一致认为这是一场“有理论、能落地、可实操”的高质量培训，为一线销售指明了方向、打开了思路。红河州福彩中心领导对培训效果给予充分肯定，指出李新江老师的课程精准对焦市场实际需求，既提供了可立即投入使用的营销工具，又强化了从业者的合规经营意识。下一步，红河州福彩将以此次培训为契机，在全州推广快乐8套餐标准化营销模式，持续开展合规经营专项宣导，在坚守责任彩票底线的前提下，推动红河州福彩市场实现更高质量、更可持续的发展。

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